Sarah Heering Wordmark
Build It Properly.

Build it properly. Scale it intelligently.

Fractional COO and strategic advisor working alongside founders to design systems, operations, and AI-supported workflows that allow the business to grow with clarity and stability.

Operator. Founder. Revenue Architect.

Brands Supported

0 +

ARR Growth Agency Built

$ 0 M+

Years Scaling Companies

0 +

Average Efficiency Gain

0 %
Many Clients Double Revenue Within 12 Months
Positioning

Scale with the right systems, strategy, and execution.

I have built companies from zero. Scaled an agency to eight figures. Led organizations through growth, fundraising, and exit. I have also seen what breaks momentum:
  • Premature retail expansion
  • Weak acquisition systems
  • Capital deployed without sequencing
  • Hiring ahead of infrastructure
Scaling is not about speed. It is about architecture.
3x COO
2x Founder
1 Exit

Partner, Happy Wellness Group | Access to 400+ investors | Mentor, Plug & Play | Mentor, Industry Rockstar

#1 Company of the Year
Vegan Women Summit, 2024
Top 50 Women Business Leaders
in Los Angeles, 2024
Innovator of the Year
NAWBO, 2017
Where I PLAY

Consumer and growth obsessed.

I help founders turn traction into scalable, investable companies — through strategy, systems, and execution.

Service Tiers

ENTRY POINT

01

Advisory Sessions

THIS IS FOR YOU IF:
You are focused on hyper growth. You need a strategic thought partner and a killer network in your corner.
Network Access
  • 400+ investors through Happy Wellness Group
  • Manufacturing partners and co-mans
  • Distribution and fulfillment partners
  • Customer acquisition and loyalty program design
  • AI and automation workflow implementation (2-3 workflows per month with ROI metrics)

Best When
  • Navigating fundraising
  • Developing AI/automation for your company
  • Gut-checking critical decisions
  • Any pivotal moment in your company

HIGHEST LEVERAGE

02

12-Month Architecture

THIS IS FOR YOU IF:
You’re in market but chasing your tail. You need to stop chasing milestones and define the right ones.

Good for
Any post-launch founder who needs clarity. You’re growing but feel like you’re chasing your tail. You need to define the RIGHT milestones, not just chase milestones.

The outcome
Full clarity on your competitive landscape, how you fit into it, and how you WIN in your category. A roadmap to either profitable growth with margins optimized, or funding to hit milestones that make you irresistible to the right investor.

What happens next
Many clients continue as Advisory or Fractional COO engagements. I also plug you into my network for resources to execute the roadmap and hit the ground running.

Not a fit if
You haven’t launched yet. (Come back when you’re in market.)

500K+ REVENUE

03

Fractional COO

THIS IS FOR YOU IF:
$500K+ revenue OR product-market fit. You have clear goals. You need someone senior to execute.

Good for
Founders with $500K+ in revenue OR product-market fit achieved. You have clear goals and need someone senior to roll up their sleeves and get it done. Typically 1/3 the cost of a full-time COO.

  • What I build
    Clarity on where growth is occurring and systems to capture and scale it
  • Team structure and SOPs
  • Fundraising prep and investor relations management
  • Hyper-focused execution on 1-3 killer milestones that truly move the needle

How it works
We define a clear list of company goals and I become the seasoned operator on your team who actually gets it done. Not advice from the sidelines. Execution from inside.

Digital Transformation

04

AI Consulting + Implementation

 

THIS IS FOR YOU IF:
You want practical AI workflows that reduce manual work and improve decision-making.
You’re ready to implement, not just brainstorm.

Growth compounds when the system is built correctly.

— Sarah Heering
Where I Shine

Revenue and Acquisition Experience

Before stepping into COO roles, I built SAJE to $10M ARR.

We designed acquisition systems for over 100 brands across consumer, wellness, and lifestyle.

Full-Funnel Journey Design

Customer Acquisition

Revenue Attribution

Margin-Aware Scaling

SAJE Logo - Primary

POWERED BY SAJE MEDIA

CORE OFFERINGS

Where I Plug In

Where leverage is highest and where execution actually matters. I step in where the business is feeling the strain of growth. Revenue is coming in, but margins, teams, and systems are not keeping up.
01

Strategic Growth Architecture

This is where we fix the disconnect between revenue, margin, and how the business actually runs.

Most companies at this stage are growing, but:

What I actually do:

  • Identify the 2 to 3 growth levers that materially impact revenue and margin
  • Break down channel performance across DTC, retail, wholesale, and paid
  • Rework inventory flow and demand planning so you stop tying up cash in the wrong SKUs
  • Align marketing, ops, and finance around one set of numbers that actually matter
  • Build a 12-month execution plan tied to revenue targets and cash requirements
  • Clean up the story and metrics so it holds up with investors


Result:
You know exactly what is driving growth, what is draining margin, and what needs to happen next. The business stops feeling scattered and starts moving in a single direction.

02

Operations Ninja

This is where I step inside and make sure the business actually runs.

At this stage, most founders are still the glue:

What I take over:

  • Run weekly leadership calls with clear priorities and accountability
  • Translate strategy into weekly execution across marketing, ops, and product
  • Fix breakdowns between teams, especially DTC, retail, and supply chain
  • Build and enforce operating cadence so things get done without chasing people
  • Step into hiring decisions and org structure where needed
  • Hold the team to numbers, not activity

 

Result: The company stops relying on you to function. Execution becomes consistent, and you get your time back to focus on growth and capital.

03

Systems & Process Builds

This is where we remove the friction that is slowing everything down.

Most teams are operating on:

What I build:

  • Channel level reporting across DTC, retail, and wholesale so you can see true performance
  • SKU level visibility on margin, velocity, and inventory risk
  • CRM and lifecycle flows that actually drive repeat purchase
  • AI and automation where it reduces real headcount pressure, not just for the sake of it
  • Clear ownership across every core process so nothing gets dropped

 

Result: You stop guessing. You have clean data, clear systems, and a business that can run without constant intervention.

04

Strategy & Scale

This is ongoing partnership at the level where decisions start to have real consequences.

You are dealing with:

What I do here:

  • Sit in the room for key decisions and pressure test them before you commit
  • Work through pricing, margin, and channel expansion with real numbers
  • Help structure fundraising strategy, timing, and positioning
  • Bring pattern recognition from other companies at the same stage
  • Call out what is not working before it becomes expensive


Result: You make fewer bad decisions. You move faster with more conviction, and the business compounds in the right direction.

LET's Connect

Not ready to hire me yet?

If you are earlier in your journey or working through something specific, Office Hours is a place to get support without committing to a larger engagement.

You can bring a question, a challenge, or something you are trying to figure out. We will work through it together. It is simple, direct, and meant to be helpful.

Over time, this has also become a small group of founders who are building thoughtfully and supporting each other along the way.

TESTIMONIALS

What Leaders Say

I help founders turn traction into scalable, investable companies — through strategy, systems, and execution.
It is my great pleasure to recommend Sarah Heering as an exceptional business partner and problem solver. I had the privilege of co-founding NailSnaps with Sarah, and I can attest that her grit and determination were instrumental in turning our startup into a successful venture. Sarah is a catalyst for innovation! Sarah has a natural talent for identifying and resolving complex problems. Whether it was finding the right suppliers, optimizing production processes, or developing new marketing strategies, she always approached each challenge with creativity and perseverance. Working alongside her feels like having nitro in the gas tank! Her ability to think outside the box and find innovative solutions was an invaluable asset to our company, and know that she will bring the same level of excellence to any future projects.
Angel Anderson
Angel Anderson
Regional Supervisor, California Climate Action Corps
I had the pleasure of getting to know Sarah over the last couple of years. Sarah is able to collaborate so effectively with leaders and teams -- she knows how to harness their true potential. Sarah draws on her deep-rooted entrepreneurial experience, her media-agency background, and more. She also has a no-fuss, let's get this done attitude, which I embrace! As an advisor to me, we would brainstorm complex situations and creative approaches to tackle... She comes to the table with a plethora of creative ideas. Sarah is truly a role model for both entrepreneurs and individuals looking to make a difference in their organizations. She is also just a kind and lovely human being -- I'm grateful for the time I spent with Sarah. I know she will add HUGE value to any organization or individual who is looking to reach new heights!
Shona Gupta
Shona Gupta
Director of Partnerships, Pipe17
I worked under Sarah's leadership for a little under a year and learned so much from her in that time. Sarah is an incredible, transparent, resourceful and supportive leader who was truly always there for the entire team. Her way of taking me along with her on the journey to learn along the way - even in the most difficult times - is something I will never forget. I highly recommend Sarah as a leader for any organization and as a boss, should you be lucky enough to work for her.
Juliana Wise
Juliana Wise
Senior Program Manager, SEPHORA
Sarah is a consummate corporate communications professional with tremendous capabilities in operations. Her ability to distill company strategies and goals, and disseminate them through organizations in a manner that yield successful implementation repeatedly is amazing. It is always a pleasure to engage with top-notch professionals that anticipate needs and execute continuously and flawlessly. I would support a recommendation of Sarah to any organization wanting to execute on goals and growth.
Luka Erceg
Luke Ecreg
Managing Director, Dynamique Financial
I’ve collaborated and worked with Sarah on a number of technology start-up projects. She is a pleasure to work with, and is not only incredibly driven but also extremely passionate about every project she touches. Sarah understands the big picture and is very adept at solving any issues and making sure her teams have what they need in order to succeed. She leads in a deliberate but approachable way and I was honored to work with her not once but twice!
Michelle Calloway
Michelle Calloway
Founder, Omí Creative

If you are building something meaningful and want to do it properly, let's talk.